JAHKIL CULTURE STOPS IN THE MECCA TO SPEAK WITH SA NETER & BLACK NEWS
Sa Neter is the one of the founding fathers of the Black Consciousness Movement in Harlem, New York. Entities like “Sa Neter TV” and “Sa Neter Studios” are channels of his where people have access to video content about black ancestry and philosophy. On 125th Street & Garrison Avenue, he and other elders sell books, merchandise, and hold debates. Tyheim Jahkil (Owner/Creative Director) and Akeil (Father, CEO) got in depth about the brand’s foundation with Sa Neter and Brother Smalls from Black News 102 during their encounter earlier this year.
"Explain the dynamics of the dad cap."
"First, there's a face," Tyheim elaborates, where you’ll see a creative rendition of the brand’s abstract logo. “...on the brim you have the word “JAH”, which is very important. Relating to the Jamaican/Rastafarian culture, ‘JAH’ signifies ‘God’, ‘Allah’, the ‘higher power’ whichever you prefer.” This element adds a factor of spirituality that the brand heavily embraces. Next the dad cap features hand-embroidered patterns over the face, a hand-stitched patch, painted crowns, distress, and a hand-embroidered flag on the tail.
How do you see the brand impacting the community?
“I was always into the fashion but he made me see that we could actually take it and push our people,” Akeil mentions. Brother Smalls builds on the statement saying, “Don’t chase the dollar brothers and sisters...Do righteous work, do it purposefully, do it in your heart and do it in intent to teach and to live, and you will be blessed”.
For the full interview, click here: https://youtu.be/RUYhRx5zXmg